Vita
An AI-assisted identity for a fictional sustainable drinks brand.
Vita is a fictional sustainable drinks brand developed for the practical part of my research into AI in graphic design. The project tested how AI tools could contribute to a complete identity, from the first concept to its applications.
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I developed logo variations, a colour palette, typography and bottle packaging, then documented the system in a set of brand guidelines. Web and print mockups show how the individual elements work together.
